How to humanize your brand.

April 20, 2023

Keys to do it.

We’ve learned that brands need to become more flexible and malleable to adapt to new changes in the way a brand is perceived.  The models and archetypes of brands are evolving and will continue evolving with the years.

Organizations need to implement strategies that will allow them to get closer to their public by generating a strong connection with their consumers and therefore creating fidelity in their brand. This will be done by implementing strong strategies in the branding of the organization.

A brand that’s humanized is focused in establishing connections with its clients, provider and with society. This will include being inclusive and egalitarian with its users.

In the past years the consumer’s behavior has changed: they now prefer brands that are committed and care for their consumers, show empathy and offer a constant and personalized service.

Therefore, a brand ‘s best strategy to stay relevant in the user’s mind is to care, adapt and evolve based on the consumer’s behaviour.

The fundamentals to implement a humane marketing and branding strategy are the following:

– Emotional intelligence and empathy are key. You need to welcome, listen and empathize with  your clients.

We recommend the following to help with brand humanization:

• Storytelling, which is narrating with words and visual resources, is a good choice to start humanizing your brand. Some examples would be to share behind the scenes videos of the company as well as explaining the company’s story to its users.

• Build a strong identity that will define your own style against competitors. This includes your branding and product.
• Listen to your clients and treat them with empathy
• Offer personalized attention
• Be inclusive

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Pics: Istockphoto