What types of content can I use to feed my website and social media?

March 14, 2023

Without a doubt, Digital Transformation has brought us great technological advances that have improved our marketing approach.

Today, we always hear that content is king in the digital era, and it’s true. If your website lacks content, it slows down your search engine ranking.

But what type of content can you use on the Internet?

Basically, it is digitized information distributed through the Internet, and its format is very broad. This content can be transmitted through:

• Images

• Videos

• Audios

• Texts

• Applications

• Portals

• Software

• Video games

• Blogs Social

• Networks, among others.

It’s important to emphasize that for your digital content to be successful, you must thoroughly analyze your buyer persona and their interests. This way, you can attract them and convert them into leads.

Here, we describe the most commonly used content types:

Video

The video format allows you to connect with your audience on a more personal level. It humanizes your brand as it generates trust when people see your face and hear your voice.

The great value of the video format lies in creating a bond with the audience through interaction. When used correctly, video can contribute to great success.

Text

Written content offers advantages such as the ability to edit articles or posts, the possibility to measure metrics to understand your audience’s needs, and the use of organic keywords to improve your website’s search engine ranking.

A blog post can be versatile by incorporating images and videos that help readers spend more time on your site, ultimately having a significant impact on your SEO.

Graphics

There are various types of image formats, including photos, designed graphics, images with text, infographics, and more.

Audio or Podcast

The term “podcast” describes a series of episodic spoken content available for download or streaming.

This type of content has gained significant momentum. In 2021 alone, the number of podcast listeners worldwide reached 332.2 million, and by 2022, it increased to 383.7 million. Within three years, the number of podcast listeners globally has increased by 70%, and it is expected to reach 504.9 million by the end of this year.

What is the perfect type of content for you, your brand, and your audience?

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Pics: Istockphoto